EARTH SCREENING | NHA PAVILION EXPO 2015

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EARTH SCREENING | NHA PAVILION EXPO 2015

Place: Milan | Italy

Client: New Holland Agriculture

Period: 2013-2015

Project: In 2013, the team won the 2013 competition for the realization of the Dutch pavilion for EXPO Milano 2015, tendered by New Holland, a leading company in the farm equipment sector.
The design, inspired by the theme of sustainable agriculture, included a large field on its roof, on which robot farm equipment moved. Inside, thanks to the use of digital screens, the ambiance was a kind of “augmented rurality”, with visitors following a learning trail illustrating agricultural cycles and the principles of sustainable agriculture.

Activities:

  • Team Leader
  • Concept design
  • Project Management