Place: Milan | Italy
Client: New Holland Agriculture
Project: In 2013, the team won the 2013 competition for the realization of the Dutch pavilion for EXPO Milano 2015, tendered by New Holland, a leading company in the farm equipment sector.
The design, inspired by the theme of sustainable agriculture, included a large field on its roof, on which robot farm equipment moved. Inside, thanks to the use of digital screens, the ambiance was a kind of “augmented rurality”, with visitors following a learning trail illustrating agricultural cycles and the principles of sustainable agriculture.